Reviews, Referrals & Reactivation

The cheapest work a service business ever wins comes from people who already know you: happy customers who leave reviews, send friends and come back for the next job. Most businesses leave all three to chance.

The guides in this section turn each one into a habit. Reputation management covers how to ask every customer for a Google review, why recent reviews matter more than the total, how to reply to every review and what never to do. Referral marketing covers why happy customers don't refer on their own, the parts of a program that works, reward ideas and the words to use when you ask.

Customer reactivation covers the list you already have: past customers and old leads who went quiet. You'll learn why they drift away, a step-by-step playbook to win them back and the messages to send.

Each guide includes templates you can copy and the numbers to track. Together they build the loop where a good job leads to a review, a review leads to a call, and a past customer leads to the next one.