Local Search & AI Visibility
When someone nearby needs what you do, they ask Google, Google Maps, ChatGPT or Gemini. A few businesses get named. Everyone else gets skipped. These guides explain how each of those tools decides who to show, and what you can fix this week.
Local search starts with your Google Business Profile: the right primary category, fresh reviews, real job photos and the same name, address and phone everywhere. Your website comes next, with a page for every service and every town you serve, written so a customer, and an AI tool, can find the answer in the first two sentences.
Answer engine optimization (AEO) is how you become the quoted answer instead of a blue link. Generative engine optimization (GEO) is how AI assistants come to trust and mention your business. Both build on the same local foundation, so the guides here go in that order: profile, listings, website, reviews, then AI.
Each guide ends with the steps in order and the mistakes to skip. If you'd rather see where you stand first, the free 10-point profile grade takes about 90 seconds.
- Local Search & AI VisibilityHow to Get Your Business Mentioned in ChatGPT and Gemini: 5 Steps from Foundation to RevenueAI tools name only a few local businesses. Here are the 5 steps to get your business mentioned in ChatGPT and Gemini, and how each step leads to more revenue.
- Local Search & AI VisibilityHow to Optimize Your Google Business Profile: The 10-Point ChecklistThe 10 things Google looks at on your Business Profile, how to fix each one, and why your profile now feeds Gemini's answers about your business.
- Local Search & AI VisibilityHow to Rank in Local Search: The Local SEO Guide for Service BusinessesHow Google picks local businesses, and the 7 steps service businesses use to earn a spot in the map: profile, listings, local pages, reviews, mentions and tracking.
- Local Search & AI VisibilityWhat Is Answer Engine Optimization? A Plain-English Guide for Local BusinessesAnswer engine optimization helps your answers appear in AI Overviews, People Also Ask and voice search. Learn what AEO is, how AEO differs from SEO and GEO, and 7 steps to start.